In late 2020, I began work on branding and marketing a new podcast! The show centers around independently developed video games, so I set out to create a blend of whimsy and sophistication.
While researching competitors in the field, I found that most video game oriented podcasts use at least one bright color and rely heavily on the 'controller' motif as a visual. I felt however, that my client was unique enough to move away from this standard without losing sight of the show’s gaming oriented content. I decided to center on the client’s traditional newspaper theme, and created a simple, cool, color scheme, as well as the spyglass icon accompanying the bold wordmark.
Investigative, journalistic, eloquent, and whimsical are some keywords I kept in mind.
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